Mass Market Retailers

All Those Aching Feet Spell Sales

"…Other factors that are currently driving growth include the aging of the population, the rising incidence of diabetes, the heightened popularity of exercise and the current fashion trends in shoes, says Bradley March, chief executive officer of Tripod Labs Inc., which offers a line of herbal-based foot care products."

"…For instance, Marsh suggests that cross merchandising with skin care items could be productive. He also feels that retailers should divide the foot care category into two sections, one for inserts and the other for medications. 'Having two different sections would give more validity to each group and make it easier for consumers to locate a product,' he adds."

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